Michelle McClure Hired As Membership Development and Advertising Coordinator

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Michelle McClure Hired As Membership Development and Advertising Coordinator

Article and photo by Rachel LaFranchi

Published July 1, 2016

Michelle McClure, Sonoma County Farm Bureau’s new Membership Development and Advertising Coordinator.

Michelle McClure, a member of the dairy family from Inverness, has been hired as Sonoma County Farm Bureau’s Membership Development and Advertising Coordinator. McClure is a recent graduate of Cal Poly, San Luis Obispo and a past intern of Sonoma County Farm Bureau.

McClure is responsible for growing the membership of Sonoma County Farm Bureau as well as advertising sales for the Sonoma-Marin Farm News. The Sonoma County Farm Bureau is a non-profit membership driven organization dedicated to preserving and protecting agricultural land in Sonoma County.

McClure fills the position formerly held by Raven Castro who will be attending UC Davis in the fall to pursue her Master’s degree and teaching credential in Agriculture Education.

McClure earned her Agricultural Communications degree from Cal Poly with a minor in Agribusiness. During her time at Cal Poly, McClure also studied aboard in Adelaide, South Australia. She was an officer in the Cal Poly Los Lecheros Dairy Club as well as the tabulations chair for the State FFA Finals Specialty Animal Contest.

McClure completed three summer internships while she was studying at Cal Poly. In 2013, she interned for Sonoma County Farm Bureau. During her time at Farm Bureau, she learned how non-profit organizations operate, working alongside the membership coordinator to maintain and grow the membership as well as helping with events and soliciting donations.

More recently, she served as an Appraisal Intern for American AgCredit specializing in rangeland and orchard valuations with a secondary focus on vineyards and dairy farms. She also worked as a Marketing Intern for Three Twins Organic Ice Cream where she learned event-based marketing and public relations skills.

McClure grew up on her family’s dairy near the Marin coastline. She was a member of the Petaluma FFA where she served as both a state and sectional officer. Additionally, she served a year long term as the District 3 Alternate Dairy Princess where she was a spokesperson for the California Dairy Industry at local and statewide events. McClure received Sonoma County Farm Bureau scholarships all four years she attended Cal Poly.

“Michelle is a welcome addition to our staff. Michelle’s background along with her education and experiences throughout her college years have prepared her well to coordinate our membership efforts across the county,” said Kim Vail, executive director of Sonoma County Farm Bureau.

McClure can be reached at michelle@sonomafb.org.

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