2020 Voter Guide

Written By: Brytann Busick
Published: October 1, 2020

Vote No on Prop 15
Farm Bureau Members, it’s time to take action. Help us defeat Prop 15, the $11.5 billion-a-year property tax increase on the November ballot. Now is not the time increase our cost of living and make our economic crisis worse. Thank you for fighting to defeat Prop 15!

Here’s how you can help us defeat this legislation:
1)Donate to the Family Farmers Alliance PAC. Support our efforts to defeat Prop 15 by donating to our PAC- Family Farmers Alliance (ID Number 1370151). Checks can be mailed to 3589 Westwind Blvd., Santa Rosa, CA 95403

2)Purchase a No on Prop 15 Sonoma County Sign. Get a 4 ft. x 8 ft. No on Prop 15 sign for $100 to display at your home, ranch, or business. The signs are made from coroplast and have grommets for easy hanging. Help us spread the word in our community about Prop 15’s detrimental impact on family farms in Sonoma County. Call (707) 544-5575 to purchase yours today!

3) Join the No on Prop 15 Campaign. Visit https://noonprop15.org/take-action/

4) Join the Family Farmers Against Prop 15 Campaign. Visit https://cafarmersagainstprop15.com/

5) Follow the No on Prop 15 Campaign on Facebook. Visit https://www.facebook.com/NoOnProp15/. Share posts with your network to help spread the word!

6) Record a selfie-style video! There is nothing more powerful than hearing directly from someone who will be devastated by Prop 15’s higher taxes. Check out our step by step guide (http://bit.ly/Selfie-styleVideo) for how our team can help you record a selfie-style video featuring you or one of your members.

7) Connect with others against Prop 15. Farmers aren’t the only ones against Prop 15. Visit https://noonprop15.org/coalition-members/ to view a complete list of other who are joining us in this fight including veterans groups, chambers of commerce, and building industry associations.

8) Get educated about the nuts and bolts of Prop 15.

  • Prop 15 rolls back part of Proposition 13, approved by the voters in 1978 by amending the California State Constitution to require commercial and industrial properties to be taxed based on their market value. Currently, property is assessed at the tax rate from time of purchase or when built.
  • The term split roll refers to assessing taxes on commercial and industrial properties at market value, while continuing to assess taxes on residential properties based on the purchase price.
    If approved, the assessment of properties from the purchase price to market value would begin in fiscal year 2022-2023.
  • Properties, such as retail centers, whose occupants are 50 percent or more small businesses would be taxed based on market value beginning in fiscal year 2025-2026. However, this is not guaranteed. There is a required application process.
  • The cash flow impact to property owners will be significant because there will be no phasing in of the increased property tax burden.
    The amendment would make an exception for properties whose business owners have $3 million or less in holdings in California. Note: all holdings are totaled to receive the exemption. Regardless of how many properties or businesses a taxpayer owns, they will only be eligible for a total of $3 million exemption.
  • The ballot initiative would exempt a tangible personal property of a small business from taxes and $500,000 in tangible personal property for a large small business.
  • Don’t think Prop 15 will impact residential properties? Think again. Leading experts say that Prop 15 is the first strike at Prop 13 and that residential properties are next. We all need to join the fight to defeat Prop 15!

Thank you for joining the fight against Prop 15!

Local Ballot Measures and State Propositions
The Sonoma County Farm Bureau Board of Directors has voted on endorsements for the upcoming November 2020 election and voters will begin to receive their ballots in the mail this week.
As the public policy and political leader for agriculture in Sonoma County, the Sonoma County Farm Bureau takes this responsibility seriously and undergoes an extensive process for making political endorsements. The Farm Bureau Board of Directors discusses and votes on endorsements.

Local Ballot Measures
Sonoma County Farm Bureau is a founding member of the 2020 Tax Moratorium Coalition and therefore recommends an NO vote on all tax measures presented on the November 3rd ballot.
Visit the 2020 Tax Moratorium Coalition website to learn more and find out how you can help us spread the word to overtaxed voters of Sonoma County.

Vote NO on these Local Measures
County of Sonoma- Measure DD: Go Sonoma Transportation Sales Tax Measure- A new 1/4 cent sales tax for 20 years (2025 – 2045), costing taxpayers $520 million.
County of Sonoma- Measure O: Mental Health, Addiction, and Homeless Service Sales Tax- A new 1/4 cent tax for 10 years (2021 – 2031), costing taxpayers $260 million.
Cloverdale, Measure R: 3% utility users’ tax- Current 3% utility users’ tax is scheduled to end in 2023. The proposed measure strikes the current end date and allows this tax to continue forever.

Cotati, Measure S: 1 cent sales tax- Current 1 cent sales tax set to end in 2023. The proposed measure strikes the current end date and allows this tax to continue forever.
Healdsburg, Measure T: 1/2 cent sales tax- Current 1/2 cent sales tax set to end in 2023. The proposed measure strikes the current end date and allows this tax to continue forever.
Petaluma, Measure U: 1 cent sales tax- A new 1 cent sales tax with no end date, allowing it to continue forever.
Santa Rosa, Measure Q: 1/2 cent sales tax- A new 1/2 cent sales tax until 2031. Combines two existing 1/4 cent sales taxes that aren’t set to end until 2025 and 2027.
Sonoma, Measure V: 1/2 cent sales tax- Current 1/2 cent sales tax set to end in 2022. The proposed measure strikes the current end date and allows this tax to continue forever.
Vote NO on Measure P

County of Sonoma- Measure P: The Evelyn Cheatham Effective IOLERO Ordinance. Expands the authorizations and budget for the already existing IOLERO.
If you are interested in supporting the Sheriff by providing a No on Measure P sign location, click the button below to complete the information form and we will coordinate with the Sonoma County Deputy Sheriff’s Association for delivery and installation.

Click below for local election information including a listing of polling locations, measures, and candidates.

Support the 2020 Sonoma County Tax Moratorium Coalition
These are unprecedented times for our county. We are in an economic crisis that is unparalleled. Neither the Great Depression nor the Great Recession nor any other slump over the past two centuries have ever caused such significant devastation to our economy. In this time of uncertainty and chaos, we know two things for certain: people and businesses need help, especially financially, now; and adding to their burden with taxes of any kind is not the help they need.
These impacts are what has brought our organizations, representing local business and agriculture, together to form a coalition in support of a moratorium on all tax measures both city and countywide in 2020.

The 2020 Tax Moratorium Coalition is led by the North Bay Leadership Council, North Coast Builders Exchange and Sonoma County Farm Bureau. When we say, “No, Not Now!” we hear strong agreement that our community needs continued relief for those most impacted by COVID-19, not additional financial burdens brought on by tax measures that either establish or extend taxes.
Our opposition is not targeted at individual ballot measures – we are opposing ALL of them. We believe that 2020 is the wrong time to ask the voters for more money. Any additional taxes or extension of taxes should be considered when our economy is stronger and we have more certainty about the way forward. We are standing strong on our position to protect businesses, farmers, senior citizens, furloughed workers, students and families who are already struggling to meet their basic needs.

The 2020 Tax Moratorium Coalition invites you to join us in taking a stand in supporting a 2020 tax moratorium, and actively opposing ALL tax measures for this November election cycle.

Contribute now to support our 2020 Tax Moratorium Coalition. Your support will help us spread the word to the overtaxed voters of Sonoma County.

Visit https://2020taxmoratorium.com/contribute to make a contribution today!

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