Exhibitor Guide: Ag Days 2027
Our Future Depends on Agriculture

The ideas below are suggestions to help exhibitors connect their booth or display to this year’s Ag Days message. They are not requirements, just inspiration to get you thinking.

Agriculture is much more than farming. It connects us to the food we eat, the clothes we wear, the natural resources we depend on, the animals we care for, and the businesses, technology and people that keep our communities thriving.

Ag Days 2027 invites students to discover just how much of their everyday lives and their futures depend on agriculture.


Exhibitors Are Encouraged to Showcase

  • Agriculture in Everyday Life: Help students discover how agriculture is connected to things they use, eat and experience every day.
  • People & Careers: Introduce students to the wide variety of people and professions that make agriculture possible.
  • Science & Technology: Show how innovation, research and technology are shaping agriculture today and for the future.
  • Stewardship & Natural Resources: Demonstrate how agriculture depends on and cares for soil, water, animals and the land.
  • Agriculture & Our Community: Show how agriculture supports Sonoma County’s economy, families, businesses and way of life.


Ideas for Producer Exhibitors

Farmers, Ranchers & Commodity Groups

  • From Farm to Everyday Life: Show students what happens to your product after it leaves the farm or ranch. Milk becomes cheese and yogurt, grapes become juice or wine, wool becomes clothing, and grain becomes food.
  • A Day in Agriculture: Give students a glimpse into what it takes to grow a crop or raise animals. Include tools, equipment, photographs or hands-on demonstrations.
  • Who Makes It Happen?: Introduce the many people involved in your operation farmers, ranchers, veterinarians, mechanics, nutritionists, truck drivers, equipment operators and others.
  • Technology on the Farm: Demonstrate equipment or technology used in modern agriculture, such as GPS, irrigation systems, drones, sensors or animal-health technology.
  • Caring for the Land & Animals: Highlight the ways your operation manages soil, water, animal health, habitat or other natural resources.


Ideas for Non-Producer Exhibitors

Agribusinesses, Nonprofits, Agencies & Education

  • How We Support Agriculture: Show students how your organization helps agriculture succeed. Banking, insurance, transportation, equipment, veterinary medicine, research, communications, utilities and many other industries are part of agriculture.
  • Agriculture Career Connection: Highlight careers within your organization that students may never have realized were connected to agriculture.
  • Science in Action: Create a hands-on activity involving soil, water, insects, animal health, food safety, plant science or another aspect of agricultural science.
  • Technology & Innovation: Demonstrate how your organization uses technology to solve problems or make agriculture safer, more productive or efficient.
  • Community Connection: Show how your organization helps agriculture support Sonoma County through education, food access, youth programs, conservation, economic development or community partnerships.


Ideas for Everyone

  • “Did You Know?” Display: Surprise students with an unexpected connection between your organization and agriculture.
  • Hands-On Experiences: Students remember what they can touch, taste, build, operate or experience. Whenever possible, make your exhibit interactive.
  • Meet an Ag Career: Feature one or more careers connected to your exhibit. Consider including the education, training or skills needed to pursue them.
  • Follow the Connection: Choose an everyday product and show students all the people, resources and businesses involved in getting it to them.
  • Future of Agriculture: Show students an innovation, idea or career that could help shape agriculture in the years ahead.
  • Quick Takeaways: Stickers, bookmarks, activity sheets or handouts can reinforce a simple message or agricultural fact students can take home.


One Message to Bring It All Together

Whatever your connection to agriculture, help students see themselves in its future.

Agriculture needs farmers and ranchers but it also needs scientists, veterinarians, teachers, mechanics, engineers, business owners, truck drivers, researchers, communicators, technicians and problem-solvers.