Garton Tractor Inc. is a full-service dealership serving the agricultural and construction markets in Sonoma, Marin, Napa, and Lake Counties. The long-time Sonoma County Farm Bureau member and supporter provides service, parts, sales, and rentals for New Holland, Kubota, and Takeuchi Brands.
The company mission is “To consistently provide our customers with an experience that exceeds their needs in sales, service, parts, and rentals with quality people, products, and facilities.”
Established in 1954 by the Garton and Nance families in Turlock, Garton Tractor has always worked very closely with its employees to ensure the best experience for our customers. It is in its fourth generation of family ownership and operation that has grown to 10 California locations.
Craig Wiesner, General Manager of the Santa Rosa location, said that the Garton team is top-notch.
“When we look at our fellow employees as assets, it changes the environment from just a job, to your work family that is constantly looking to better themselves,” Wiesner said. “The Santa Rosa branch currently has 33 employees that keep rowing the boat in the same direction.”
Wiesner started working in the equipment industry in 1984 as a young man and said he never looked back.
“When you get to work with some of the hardest working people that exist in the farming and construction community, and show that we are right there with them, you end up with a lot of mutual respect in the industry,” Wiesner said. “Working side by side with some of the best service techs in the county, seeing what they do in the worst of conditions keeping the equipment going is humbling.
At Garton, the talent behind the parts counter who work daily with the public is second to none and added that because tractors are able to keep running for decades, their collective knowledge about how to keep 40–50-year-old machines going is a true talent that provides their customers with exceptional service.
Wiesner said that the Garton family ownership and management allows the company to grow into new markets, with new products and ideas that can help their customers achieve their goals.
Serving customers is Garton Tractor’s top priority. They provide on-site service as well as complete shop service for most tractors and implements. From the simple oil change to complete engine overhauls, Garton Tractor helps customers maintain their equipment and solve problems. Their technicians are factory trained and certified with the tooling needed to get the job done.
“Customers are always amazed by the amount of diverse, fresh inventory we have on the ground,” Wiesner said. “From tractors of all sizes, shapes, attachments that make our lives easier to excavators, loaders, and more.”
He said that the repair shop is full of extremely diverse equipment that their team services and repairs.
“We’ve had tractors that were split in half for clutch jobs, engines out of excavators, and vine trimmers that have found their way into end posts in the fab shop. You name it, it is here and if not, it will be,” Wiesner said.
Their Parts division has same-day and next-day delivery options available, private parts delivery service, inter-store parts shuttle between 9 locations, and over 15 million parts available.
Wiesner said that only through the collective efforts of all Garton Tractor’s professional employees are they able to provide exceptional service and expertise to the hard-working farming community. He said that the Sonoma County Farm Bureau provides them with information that better equips their team to serve customers in the agricultural industry.
Garton Tractor is a Sonoma County Farm Bureau Member because of their shared values and emphasis on supporting the future of the agricultural industry.
“The Sonoma County Farm Bureau has been a fantastic partner linking the heritage of the past, to the bright energy and technology of future farming,” Wiesner said. “We know that the success of this dealership has been from the farmers big, small, and everything between.”
He said that involvement in the over 100-year membership organization provides the Garton Tractor team with ways to connect with the agricultural community and that giving back feels really good.
“The staff there and the Farm Bureau membership is an amazing group of fun-loving and hilarious characters that also have the common goal of promoting and protecting the future of agriculture in the County,” Wiesner said.
Like many businesses, Wiesner said that the COVID-19 Pandemic has been a challenge but that when it began, the Garton Tractor team immediately started following all the safety guidelines and that despite initial concern, the company had a positive year and learned a lot about how to do business in adverse times.
Despite the many challenges brought on by the past year, Wiesner said that the future of Garton Tractor will hold continued growth and expansion as unique opportunities to support the community continue to arise.
“With a healthy vineyard and winery market returning soon, that gives the County a real nice base to build from,” Wiesner said. “We still have a robust construction market with the unfortunate fire rebuilds, but long term there needs to be more affordable housing. The only way to get there is by building more homes, wisely. The Garton Tractor complex will keep moving into different markets throughout California as opportunities present themselves.”
The values shared at Garton Tractor, Inc. are honesty, integrity, and treating others with respect.
“We love that we are able to serve the people that have served us so well,” Wiesner said. “We have been able to build lifetime relationships helping businesses, ranches and farms achieve their goals and fulfill their dreams.”
To learn more about Garton Tractor visit https://www.gartontractor.com/