Member Profile E.R. Sawyer Jewelers

Written By: Brytann Busick
Published: January 4, 2021

Sonoma County Farm Bureau has been promoting and protecting agriculture for 104 years in Sonoma County. Our member and great supporter E.R. Sawyer Jewelers, however, has been serving our community for even longer than our organization– for 141 years! The family-owned jewelry store is located in the heart of downtown Santa Rosa and on Main Street St. Helena. They offer many different jewelry lines, do beautiful custom work, as well as watch and jewelry repair with 5 in-house goldsmiths. 

Today, E.R. Sawyer Jewelers is owned and operated by Doug and Ame Van Dyke. Being raised in Sonoma County, both Doug and Ame appreciate the importance of doing business locally and giving back to the community they serve. 

Ame Van Dyke said that at E.R. Sawyer Jewelers, “We are committed to providing you and your family with unique jewelry selections that are reasonably priced and repair services that adhere to the highest quality standards.”

The company was started in 1879 by Elbert Ransom Sawyer. He passed in 1947 and the Magoon/Van Dyke Family took over from there. The Sonoma County staple has been in Downtown Santa Rosa from day one. In 2016, they expanded the business and opened the St. Helena store.

Today, E.R. Sawyer Jewelers has a state of the art jewelry repair department, with all of the tools and the skilled technicians to perform jewelry appraisals, stone resetting, jewelry redesign, and jewelry repair. The company strives to provide a mixture of old-style service to the customer with state of the art equipment and technicians trained in the latest technology to keep your valuable heirlooms looking their best.

“Not only is E.R. Sawyer the oldest jewelers in Sonoma County, many locals choose to work with us because of our in-house goldsmiths in both our Santa Rosa and St. Helena stores,” Van Dyke said. “We take pride in handling all of your jewelry pieces in-house.”

The North Bay’s Premium Jewelry Store has earned the distinction of being named an Accredited Gem Lab by the American Gem Society and their Appraiser, Patricia Rickard, earned the prestigious Certified Gemologist Appraiser accreditation. 

Van Dyke said that the E.R. Sawyer team sets the company apart and works daily to provide the best possible service for customers.

“We have an amazing, award-winning, close-knit team that is way more like a family than a work team,” Van Dyke said “We have 2 brothers that work for us, and a mother/daughter team, too. We have team members that have worked almost their entire careers with us.”

She said that their strategy is to all work together “rowing in the same direction”, no matter how busy they get and no matter what life throws at them. Together, they have worked to overcome the many obstacles the COVID-19 Pandemic created for their business.

“We have adapted to changes at the store with safety and sanitation protocols for the team, and for our clients,” Van Dyke said. “It has been tough, but we are all working hard to ensure everyone’s safety, which is the most important thing.”

She said that it’s an important time for their tight-knit team to lean on each other and for our community as a whole to continue to help their neighbors and to shop local. 

Although times are tough, the company has had over 100 years of experience weathering challenges and overcoming obstacles. Van Dyke said that E.R. Sawyer Jewelers has been around for every World War, survived the earthquakes, floods, fires, and now they are working their way through the second pandemic.  

“We don’t break, we roll and innovate,” she said. “We have morphed our business model, advertising, and physical appearance because of the Pandemic, but our core standards and beliefs have always held strong. We believe in our communities.”

She said that the future of E.R. Sawyer will hold many great things to look forward to, especially after such a challenging year.

“We are always bringing in new jewelry lines, love to work with our amazing clients, and adore making special custom items,” Van Dyke said. “Those things will always be things we look forward to.”

Van Dyke said that E.R. Sawyer Jewelers is a Farm Bureau Member and supporter because of shared community values.

“The Farm Bureau, like us, is deeply rooted in the community, and we both reflect back to the humble beginnings of our area.”

She said that community is at the core of E.R. Sawyer Jewelers.

“We are proud to support local charities in Santa Rosa and St.Helena,” Van Dyke said. “Our team members have volunteered time and donated pieces to over 75 North Bay nonprofits.”

The Van Dykes are active members of the community and it is not uncommon to see the entire Van Dyke family at a community event or fundraiser– including the Great Sonoma Crab & Wine Fest.

“It has meant so much for us to be involved with the Crab Feed for so many years,” Van Dyke said. “We have enjoyed supporting the community and the kids who work so hard. We love being able to share a meal with so many friends and neighbors at such a fabulous event.”

She said that they also have been able to provide some scholarships over the years to the Farm Bureau Foundation of Sonoma County.

While the names, faces, and locations of the store may have changed, one thing remains constant and that is the honesty and integrity E. R. Sawyer Jewelers is known for – and has been since 1879.

At the end of the day, Van Dyke said that working in the jewelry business is very rewarding.

“We are now serving our 5th generation of clients,” she said. “We truly love being a part of everyone’s stories from weddings, new babies, anniversaries, graduations, or just every day love moments.”

She said that is why E.R. Sawyer is the “The I Love You Store”, and has special items for every kind of love event.

If you need assistance selecting a one-of-a-kind engagement ring, repairing a family heirloom, or choosing a new timepiece, turn to the experienced E.R. Sawyer Jewelers team for help.

Visit for full details.

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