Previously, Rebecca Pate was on the leadership team at Sonoma Media Investments, known to many as the Press Democrat, where she managed a team of marketing consultants whose focus was to help local small to medium-sized businesses increase revenue. In her 6-year career with SMI, she was awarded the California News Publishers Association, Best Mass Media Campaign, for her work on Destination Lake County and has since been the idea generator behind marketing campaigns for some of the North Bay’s top companies. Her most recent accomplishment was the 2019 Towns initiative. This print and digital section spotlighted a different community weekly and was paired with advertising exclusively from that town to remind us that local matters in our goal for economic growth.
Rebecca may not have a background in agriculture, but what she does have is grit and a passion for her community. With her diverse media background, she aims to elevate the voice of agriculture
and gain unwavering community support.
“I can’t wait to tell the stories of Sonoma County Farm Bureau members, share their history, promote and protect diverse and dynamic farmers and ranchers, and serve the industry that has
made Sonoma County the place it is today, our home,” Pate said.
Her major focus in this role will be to increase memberships here in Sonoma County both in and outside of the ag community. Her strategy is to hit the ground running, meeting as many members as possible to learn about them, their business, what they find valuable in their current membership, and what they want from SCFB for the future. She will also be assisting in streamlining marketing, communications, and events. The goal is to ensure our community-at-large and members know who Farm Bureau is, including past accomplishments and future goals.
Rebecca was born in Ukiah but has lived all over the United States including Hawaii, Baltimore, and Reno. Her father’s family grew up in Fort Bragg where they raised mules and worked in the
logging industry while her mother’s family is from upper state New York. She attended Southern Arkansas University on a full-ride volleyball scholarship where she received a degree in Mass
Media Communications. After graduation, she moved back to her family and the Bay area and has been a resident of Sonoma County for the past 6 years. Currently, Rebecca resides in Cloverdale
where she helps coach volleyball after work. In her free time, she enjoys hitting Lake Sonoma to paddleboard with her pup Toby, hiking along the coast and attending live music and events.
Rebecca said she hopes Farm Bureau members can teach her how to keep her house plants alive.